Amazon’s A+ Content is a powerful tool for enhancing your product listings with rich visuals, detailed descriptions, and storytelling elements. However, Amazon has specific guidelines and restrictions that sellers must follow to ensure compliance. Knowing these rules is crucial to avoid content rejection and maximize the benefits of A+ Content. Here’s what you need to know about Amazon’s A+ Content restrictions.
No promotional claims
Amazon strictly prohibits unsubstantiated claims or overly promotional language in A+ Content. Phrases like “best on the market” or “number one product” are not allowed unless they can be backed by verified sources. Stick to factual and descriptive language when discussing your product.
Avoid including pricing or discounts
Mentioning pricing, discounts, or any time-sensitive offers is not permitted in A+ Content. Amazon wants the content to remain evergreen, ensuring it doesn’t mislead shoppers if the pricing changes. Keep pricing details exclusive to your product listing page.
Keep it free of external links
Amazon does not allow links to external websites or non-Amazon platforms in A+ Content. The platform aims to keep shoppers within the Amazon ecosystem. This restriction applies to text and images alike.
Images must meet quality standards
Your visuals should be high-resolution and relevant to your product. However, they cannot include text overlays that replicate product details already in your listing, such as brand name or model number. Collaborating with Amazon enhanced brand content designers can help ensure your images meet Amazon’s standards and add value to your content.
No customer reviews or testimonials
Including customer reviews, star ratings, or testimonials in A+ Content is prohibited. Amazon wants A+ Content to be original and focused solely on your product’s features and benefits, not influenced by third-party opinions.
Avoid discussing competitors
Direct or indirect comparisons to competing brands or products are not allowed. Instead, focus on showcasing your product’s unique qualities without mentioning what others lack.
Language and grammar requirements
Your A+ Content must be grammatically correct and free of typos. Amazon does not permit content with spelling errors, slang, or informal language. Always proofread your content before submission.
Adhere to Amazon’s image and text format
Amazon has specific dimensions and formats for images and text sections. For example, text modules cannot exceed character limits, and images must fit predefined pixel sizes. For a cohesive and compliant layout, consider seeking assistance from professionals experienced in Amazon brand Storefront design, as their expertise often extends to A+ Content creation as well.
Follow country-specific restrictions
If you sell in multiple regions, remember that Amazon’s guidelines may vary by country. For example, certain phrases or imagery might be restricted in some marketplaces. Tailor your A+ Content to meet the specific requirements of each region.
Final thoughts
Understanding and adhering to Amazon’s A+ Content restrictions is essential for creating effective and compliant listings. Ensure your content is accurate, engaging, and meets Amazon’s standards. For best results, consider working with Amazon enhanced brand content designers or experts in Amazon brand Storefront design to craft professional and compliant content. These specialists can help you navigate restrictions while delivering high-quality content that elevates your brand.
